rezaraeiomran

The visual identity of Kelarsky is shaped by the experience of the space itself
from architecture and nature
to lines, movement, and excitement.

The logo marks the starting point of this narrative
a form inspired by the structure of the project, gradually expanding across the broader visual system.

An identity designed to be seen, experienced, and remembered.

In this post, we take a closer look at the process behind the brand’s visual identity
and its key touchpoints; elements shaped by both business needs and the expectations of Kelarsky’s audience.

Art Director:
Brand Manager: .hakemi
Creative Partner & Brand Visual Designer:
Motion Graphic Designer:
Client:

🌨❄️ 👵🏻 ❄️🌨 /
I am Nane Sarma, the old lady of winter, who covered the land in a white blanket of snow for months. But now, it’s time for me to leave, as spring arrives with its greenery and freshness. Uncle Nowruz is on his way to bring joy and light to your hearts. So, renew your spirits like nature and celebrate Nowruz with smiles and hope. Happy Nowruz, and may your days be as bright as spring!
I am one of the ancient mythical figures of Persian culture, representing the departure of winter and the arrival of spring. Every year, with Nowruz’s arrival, I bid farewell and let Uncle Nowruz and the blossoms take my place.

🌸🌷 👨🏻‍🦳 🌷🌸 /
I am Amu Nowruz, the symbol of joy and the herald of spring. Every year, with the arrival of Nowruz, I come to your homes, accompanied by the songs of birds and the blooming flowers, to celebrate the start of the new year. Nowruz has deep roots in ancient Persian history and represents renewal, friendship, and reconciliation. Let’s renew our hearts with love and hope, just like the fresh days of spring. Happy Nowruz to you!
Just as Santa Claus brings joy and gifts at Christmas, I come with hands full of flowers and good wishes to bring a joyful start to your new year.

CREDIT /

NAME : NANE SARMA / AMU NOWRUZ
CATEGORY : Other ( Postcard 💌 )
CLIENT : Myself
DESIGNER : Reza Raei Oman
COUNTRY : Iran
YEAR: 2025
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🔗 For visiting the whole project check our website
www.rezaraeiomran.com
-
📩 Want to start a project?
Email us at [email protected]
-
❄️🌨 Thank You For Your Attention
-
All Right Reserved.
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#نوروز #زمستان #بهار

CREDIT /

NAME : Sepandarmazgan ❤️❤️
CATEGORY : Other ( Postcard 💌 )
CLIENT : Myself
DESIGNER : Reza Raei Oman
COUNTRY : Iran
YEAR: 2025
-
🔗 For visiting the whole project check our website
www.rezaraeiomran.com
-
📩 Want to start a project?
Email us at [email protected]
-
❄️🌨 Thank You For Your Attention
-
All Right Reserved.
-

#سپندارمذگان #روزعشق #عشق #زن #زمین #دوستی #زندگی

# #سپندارمذگان #روزعشق #❤ #ایران