JioStar
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04/03/2026
🥈 at the Corporate Throwball Tournament!
JioStar Women’s Throwball Team in the frame! 🏐 🏆
02/03/2026
At the AI Impact Summit 2026, JioStar staged an immersive storytelling experience.
Mahabharat became a live exchange.
Life-size holographic Krishna and Arjun responded to questions selected by visitors on interactive tablets, in Hindi or English, turning ancient dharma into a face-to-face dialogue.
Across the pavilion, cities transformed into epic kingdoms, characters were crafted in real time, voices were reimagined across languages, and defining moments of India were relived through AI. It was a powerful convergence of culture and technology.
But we didn’t stop there — with next-gen sports innovations, an immersive Chandrayaan-3 landing experience, and the Swipe & Share kiosk, we pushed the boundaries further, proving that the future of entertainment and storytelling is already here.
When Kyunki Saas Bhi Kabhi Bahu Thi returned to television, it marked more than the revival of an iconic property, it reflected our channel - Star Plus’ commitment to purposeful storytelling at scale.
With a legacy of connecting with millions of households, the comeback became an opportunity to engage with themes that matter deeply to society: domestic violence, ageing with dignity, women’s economic independence, and most recently, child safety.
Addressing the conversation around “good touch” and “bad touch” on mainstream television is not easy. It demands responsibility. And when content reaches across generations, silence is not an option.
At our Hindi-GEC Star Plus, we believe entertainment and impact are not mutually exclusive. Powerful storytelling can spark dialogue, challenge norms, and help build safer, more aware communities.
We remain grateful to our audiences for engaging with these narratives and for reinforcing that when storytelling is rooted in truth, it can shape a more conscious tomorrow.
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