Solapur Ford

It was time to Freestyle in/around India today with simultaneous Press Conferences organized in Chennai, Hyderabad, Cochin, Ahmedabad, Jaipur, Bhubaneshwar, and Nagpur – with - New Delhi leading the charge. Anurag Mehrotra & Ace Rally car driver Gaurav Gill launched the car in Delhi and announced the super competitive pricing!

Through this intensive media outreach, we told our story to over 300 journalist(s) across the country – 85 of them in New Delhi. Representing prominent general and business dailies, wire services and trade publications, the media and bloggers welcomed the newest baby from Ford with a thunderous applause – thanks to the competitive price and value proposition on offer.

There were over 770 tweets (Source: Radian6), with potential impressions up to 24.92M users and a reach of 12.61 Million unique users. Nearly all social channels, with most journalists, have appreciated Ford Freestyle’s compelling price, showing great optimism on its capabilities.