Progryss

Word from SEO executives on why a slow website can significantly affect its rankings on search engines like Google:

1. User Experience Impact: Slow sites frustrates users, increase bounce rates, and reduce page engagement. It signals poor quality to search engines, thus harming rankings.

2. Mobile-First Indexing: Google favours mobile speed for ranking; slow sites risk lower mobile visibility.

3. Page Speed Ranking Factor: Google ranks fast-loading sites higher, emphasising Core Web Vitals that assess usability metrics like load time.

4. Crawling: Slow speeds limit search engine crawling, potentially missing page indexing.

5. Indirect Ranking Influence: Slow speeds can decrease user engagement and sharing, reducing backlinks and social signals, affecting rankings.

6. Optimization Strategies: Increase site speed by optimising images, compressing data, using browser caching, minimising redirects, improving server response, and employing CDNs to boost rankings and user experience.

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