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Google Ads Updates Medicines Policy Regarding Prescription Drug Terms

Google Ads is updating its Healthcare and Medicines policy regarding the use of prescription drug terms in ad text and landing pages.

Effective October 29, 2025, the updated policy will permit advertisers to use prescription drug terms in ad copy and on landing pages for non-promotional purposes, such as public health announcements or academic publications.

Important Clarification from Google Ads Liason, Ginny Marvin:

Keyword Targeting Certification is still required. The policy update does not change the existing requirement for advertisers to be certified to use prescription drug terms for keyword targeting.

The approach to keyword targeting remains the same; the change only addresses the use of these terms in the ad content itself.

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Google Ads Updates It Prescription Drug Terms Healthcare and Medicines Policy Google Ads will be updating the Google Ads Healthcare and Medicines policy to reflect the changes it will require to the approach to advertiser use of prescription drug terms.

Google Business Profile Tests Cross-Location Posts

Google seems to be experimenting with a new feature for businesses that manage multiple locations: a "Copy post" option.

This functionality is designed to help business owners quickly share a single update across several Google Business Profiles by letting them select multiple locations at once.

The feature is currently in testing with a select group of accounts. Google has not yet made an official announcement or provided a timeline for a wider rollout.

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Google Business Profile Tests Cross-Location Posts Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.

Google AdSense Authorized Buyers To Replace Ad Networks Blocking Controls

Google is replacing the "Ad networks" blocking control in AdSense Brand safety with a new "Authorized Buyers" control, starting November 6, 2025.

This change streamlines the system. The new "Authorized Buyers" control will not include inactive, test, or Display & Video 360 (DV360) networks.

Additionally, Google is removing the "Automatically allow new Google-certified ad networks" setting. Going forward, new authorized buyers will be allowed by default on your sites.

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Google AdSense New Authorized Buyers Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the company said.

Google Merchant Center Lets You Use Your Own Brand In Short Title

Google has updated its Merchant Center title documentation, clarifying that you can include your brand or company name in a product’s short title—but only if you manufacture the product yourself.

Emmanuel Flossie noted: “The updated wording removes the previous suggestion and now emphasizes that the short title can only feature your own merchant brand or company name if you are the actual manufacturer.”

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Google Merchant Center Lets You Use Your Own Brand In Title Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products.