Manoharan Rathinam

🩳 𝙃𝙖𝙫𝙚 𝙔𝙤𝙪 𝙏𝙧𝙞𝙚𝙙 𝙎𝙝𝙤𝙧𝙩𝙨 𝙔𝙚𝙩?
You can now produce short-form videos for YouTube on the 'Shorts' platform.

Like Instagram Reels, you can use Shorts to create 15 seconds long, short-form videos.

Nowadays, short-form content has an ever-increasing role in conveying your message to the public.

If you have an existing audience on YouTube, it opens up channels of communication to bring about change in the way people perceive your brand.

There are many ways to use this tool. For example, you can use it to showcase your brand or create a story about your product.

You can create a video with your products and talk about its features, advantages and why it is unique.

You can also create a video about your company and its employees.

You can create videos for your company's product reviews or reviews on your products.

🤝 Connect with me if you want help with producing video content for your business!

Manoharan Rathinam
Founder & Principal Consultant
Prashna Consulting | PESPL

🤖 𝙂𝙚𝙩 𝘼𝙄 𝘾𝙝𝙖𝙩𝙗𝙤𝙩𝙨 𝙏𝙤 𝙎𝙚𝙡𝙡 𝟮𝟰/𝟳!
The popularity of chatbots is rising day by day, and businesses are finding more ways to make use of this technology in their website and in their business.

You know that websites don't sell and you need a system that can generate leads.

Chatbots don't just stop at generating leads but can also close the sale and do customer care work.

They can even stop a customer bouncing from your website and offer them a coupon code.

The rules of digital marketing are changing rapidly. Chatbots are becoming more and more attractive to businesses of all sizes.

Chatbots are one of the top digital marketing trends in 2021. The AI-based technology uses instant messaging to chat with customers and site visitors.

It is designed to make use of natural language processing and machine learning.

You can have a bot on your Facebook and Instagram profiles too.

🤝 Connect with me if you want to custom design Chatbots for your business!

Manoharan Rathinam
Founder & Principal Consultant
Prashna Consulting | PESPL

🔔 𝙐𝙨𝙚 𝘽𝙧𝙤𝙬𝙨𝙚𝙧 𝙋𝙪𝙨𝙝 𝙉𝙤𝙩𝙞𝙛𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙏𝙤 𝘽𝙪𝙞𝙡𝙙 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨!
Browser push notifications are messages sent to your customers' browsers when they're online, even if they're not on your site.

They're designed to appear in the browser's active tab, so they can't be missed.

They will be listed as notifications on your browser, at the top of the screen, and will be represented by a small icon, which you can customize.

A well-crafted push notification will encourage your visitor to re-engage with your content.

Thanks to their small size and simple appearance, they don't detract from the user experience on the site.

Browser push notifications are good for businesses when they want to re-engage users who have shown interest in their products but didn't convert.

They can also be used to promote new products or services to customers or simply send out promotional messages.

Because browser push notifications are triggered by users and not your website, they are completely under your control.

This means you can decide what, when and how you want to inform your users.

🤝 Connect with me if you want my help with Omnichannel Marketing!

Manoharan Rathinam
Founder & Principal Consultant
Prashna Consulting | PESPL

👍 Building And Tapping Your Social Media Fan Base!
As a business, you can always count on your fans for support.

And as long as you give them something they're eagerly anticipating, you'll be able to convert fans' emotions into sales with ease. Isn't that right?

Internet marketing takes much effort to build a loyal following, but it's undoubtedly worth it.

It's a hard task – you need something that pops – something that captures people's attention and makes them eager to come back the next day.

Think about all those popular YouTubers out there – they work really hard to make videos that appeal to viewers!

They try everything from top-notch production values to amusing graphics.

If you're a business owner, this strategy can be applied to every item available on your website – from ebooks and articles to memberships and digital downloads.

The more eagerly anticipated your product or service is, the easier it will be for you to make sales as everything about your brand becomes even more enticing as a result!

🤝 Connect with me if you want my help with Social Media Marketing!

Manoharan Rathinam
Founder & Principal Consultant
Prashna Consulting | PESPL

🥅 Importance Of Defining Goals In Organisation Development!
Defining organisational goals is the step that sets the perspective right. A SMART organisation goal should clarify the company's purpose.

This purpose is the organisation's true north, and anything it thinks, speaks, and does should be in line with this goal.

Organisation goal helps you from getting carried away with a new opportunity or existing problem.

Remember, the organisation development process is not a root cause analysis process. Hence, don't base it on finding a solution for an existing problem but on the organisation's goal.

While taking a step towards a new opportunity or a problem, check if your actions align with the organisation's goal.

Your organisation's goal will guide you like a north star, a lighthouse even during difficult times.

Share your experience or your thoughts about this post.

Manoharan Rathinam
Founder & Principal Consultant,
Prashna Consulting | PESPL

🥺 𝙒𝙝𝙮 𝙙𝙤 𝙬𝙚 𝙜𝙚𝙩 𝙘𝙝𝙚𝙖𝙩𝙚𝙙?
The innate fear to see the big picture of things is the reason why we often get cheated.

Whenever we encounter a problem that we have never faced before, the brain still tries to find a solution with the available maps.

This means we tend to develop opinions on what may work, which is the work of our intelligence.

Now, our minds are primed to get our opinions validated by a third party who is not part of our situation.

If this is a business problem, we seek the opinion of a consultant.

At this point and time, if the consultant makes us think, we get more uncomfortable.

If the consultant offers a magic solution in line with our own opinion on what will work, we instantly agree to the solution.

The same goes for a personal life issue also. We stay away from the friends who ask questions that make us uncomfortable.

If we are not allowing ourselves to tread an uncomfortable path, we are training ourselves to be cheated.

Share your experience or your thoughts about this post.

Manoharan Rathinam
Founder & Principal Consultant,
Prashna Consulting | PESPL