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Confused by social media jargon? Let’s break it down for you:*

*CPC* – *Cost Per Click*: What you pay each time someone clicks your ad.
*CTR* – *Click-Through Rate*: The percentage of people who clicked your link after seeing it.
*CTA* – *Call to Action*: A prompt encouraging users to take an action (like “Shop Now” or “Learn More”).
*ROI* – *Return on Investment*: Measures how much profit you made from your marketing efforts.
*KPI* – *Key Performance Indicators*: Metrics used to track the success of your campaigns.
*UGC* – *User Generated Content*: Content created by your customers or followers, not your brand.
*SEO* – *Search Engine Optimization*: Techniques to help your content rank higher on search engines.
*PPC* – *Pay Per Click*: An ad model where you pay only when someone clicks your ad.
*SMM* – *Social Media Marketing*: Promoting your brand through platforms like Instagram, Facebook, etc.

*Knowing these terms = smarter marketing.*
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From SEO to social media, these strategies will help you reach more customers, improve conversions, and grow your business online.

✅ Cross-sell & upsell smartly
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✅ Stay active on social channels

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