Knowledge Square Technologies

http://baymard.com/blog/why-people-buy-online

Why People Buy Online - Articles - Baymard Institute There’s 3 reasons people buy online as opposed to offline: selection, convenience and price. You should deliver on at least one of them.

http://www.forbes.com/sites/cherylsnappconner/2012/07/30/life-after-a-pr-gaffe-goes-viral/

Life After A PR Gaffe Goes Viral - Forbes What does the world look like after your business has made a PR mistake? With thanks today to Marc Slavin and PR Daily, I dedicate this column to every business (and businessperson) who has ever suffered and survived a PR experience gone wrong. In today’s PR Daily, Marc recalls an argument he [...]

http://www.forbes.com/sites/cherylsnappconner/2012/07/12/5-sure-signs-a-startup-firm-will-succeed/

5 Sure Signs A Startup Firm Will Succeed - Forbes As the head of a communications company in Salt Lake City, we’ve seen hundreds of growth companies and thousands of startups. In fact, thanks to the Grow America Springboard™ $1M competition in Utah right now, we’ve seen and reviewed nearly a thousand startups already this year. The key signs that i...

http://mashable.com/2012/06/21/trends-consumer-experience-economy/ Things to read for e-commerce.

5 Digital Trends Shaping the Consumer Experience As marketers, what are the trends driving consumers from a socially based consumption model to one of experience? Here are the top five.

Data Mining, Collective Intelligence for decision making http://t.co/mvJ4HRXP