Invisible Rabbit

BTS of the Amazon Smbhav Theme film 2025!
Watch the entire video!
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Our teams were spread across cities but truly a talented, hardworking & really passionate team made it happen!
Super proud!ma
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teamed up with the amazing folks at India 🇮🇳 & to bring the Amazon Smbhav Theme film to life.
This project truly explored the intersection of AI and handmade storytelling.
At Invisible Rabbit, our team led the Storyboarding, Animatics, Stop-motion Puppets, stop-motion animation, production & edit, crafting a tactile narrative within a futuristic visual language.
Thank you, Amazon India, Suresh Varma & your Passionate team at Communique India!
Credits Team Invisible Rabbit:
Animation Direction: Nupur Bhargava, Invisible Rabbit .ma
Storyboard & Animatic: Gaurav Yadav

Character Design: Nupur Bhargava
Stop-motion Puppets makers: 
Aditi Dixit
Shubham Pardhi
Savyasachi Ganjoo 
Nikita Sharma  
Mark D'Rozario 
Stop-motion Props: 
Savyasachi
Nikita Sharma  
Aditi Dixit
Shubham Pardhi
Stop-motion Animators:  
Mark D'Rozario 
Aditi DIxit 
Offline Stop-motion edit: 
Nupur Bhargava
Assistant Edit: Shailesh

Hi Guys!
Check out Invisible Rabbit's latest shorts created for LAY'S® MyRelationchip campaign! Directed by Nupur Bhargava.
It was fun collaborating with the wonderful creative team at Wunderman Thompson!
A big thanks to Hardik Jain from The works Media for handling the stress with so much calm.
And last but not the least our wonderful team of kickass humans at Invisible Rabbit!

Detailed Credits:
Client: Pepsico (Lay's)
Creative agency: Wunderman Thompson
WPP Lead - PepsiCo Foods, India: Ritu Nakra
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Udayan Chakravarty & Dushyant Chopra
Strategy Leads: Atishi Pradhan & Arnab Datta Chaudhuri
Creative Directors: Sameer Kumar & Dapindra Singh
Copywriter: Aakash Aher
Account management: Konika Chaliha Dastidar, Virender Bhawnani & Binay Mehra

Director: Nupur Bhargava, Invisible Rabbit
Production Management:The Works Media
Executive Producer : Hardik Jain, The Works Media
Production House & Animation Studio:Invisible Rabbit
Line Producer: Harshal Jain, The Works Media

Invisible Rabbit Team:
Concept & Design: Nupur Bhargava
Storyboard & Art: Subodh Patil
Animation & Compositing: Vinay Goenka
2D Animation: Vishwajeet Shinde
Assistant Post: Vikram Nalavdee
3D Production: Weybec Studio

Music Production:
Music Director (Master) : Neel Adhikari
Sound Designer (MAster) : Russel Stephan
Voice Over (Master): Piyush Mishra (!!The legend!!)
Sound recording Studio: Sound Forest Studios