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Wisdom – comes not from age, but from education and learning. Happy Republic Day!

Team Ichelon wishes you Happy Republic Day 2021!
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Lets say goodbye to longest year ever! We wish you a very Happy New Year 2021
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Every consumer has a different thought process and attitude towards buying a particular product, knowing why consumers are buying what they’re buying is the best way for a marketer to know how to market their products in a way that’s going to make it sell.

A marketer has to understand the changing factors which evolves with time and align his/her marketing efforts accordingly. But what exactly is consumer buying behaviour, and why does it matter to your business?

Not just a motivation there are several facets attached with consumer buying decision, dig further to know their types 👇🏻

➖ Complex buying : which is observed when the products are expensive, risky or of lower quality.

➖ Dissonance reducing buying : observed with a higher value product price which is easily available to the customer.

➖ Habitual buying : observed when a product already has a reputation in market so a consumer purchased without requiring much information about it.

➖Variety seeking buying : observed when a consumer seeks options & switches casually from one brand to another with the introduction of newly available products in the market.

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