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Determining when to use which in your strategy will depend on a lot of factors. The idea situation is both, but not every business needs to or can.

An oversimplified recommendation would be to start with organic to build brand awareness, trust, and relationships with your audience, as well as capture audience data to build a paid strategy around.

Utilize paid once the above is established to increase your reach, target/retarget audiences at various stages in their customer journey, and prioritize conversions.

We started begin offering PAID SOCIAL MEDIA services for 2023.

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