Supercraft

When you buy a second-hand book, you create a path for recycling. What’s more - you can also sell off the book.

Should writers create podcasts? Yes!

With more than 500 million blogs in existence, it’s hard to stand out from the crowd and get the right people to pay attention. Traditional approaches to promoting a new book include newsletter features, blog posts, paid ads, and publishing to writer-centric websites. But for the most part, these avenues have become fairly saturated.

That’s exactly why an increasing numbers of authors are turning to podcasting as their go-to promotional strategy. The cut-through is better, the audiences are more engaged and, most importantly, the sales conversions are higher. So if your goal is to find new readers, getting behind a mic is one of the best ways to start.