Rahul Kumar

Scope of Digital Marketing in India and around the world is Huge. Traditional and print media has declined as the Internet media is more cost effective with wider audience. Moreover, Now Business owners can reach targeted audience world wide which was not quite easy in Traditional media.

According to recent reports, Mobile internet usage has surpassed desktop internet users for the first time. This means more users accessed the internet from there mobile phone and tablet than the desktop. According to recent data published by Statcounter 51.3% of the web visits came from mobile devices and whereas desktop had only 48.7%.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.