Young Urban Project

Comment “SYSTEM” and we’ll send you the detailed Creative Decision Rule Framework for knowing exactly when to kill, keep, iterate, or scale every Meta ad.

Most people running Meta ads are making decisions with their gut. “Let’s give it another day.” “The algorithm needs more time.” “I have a good feeling about this one.”

That’s not a media buying strategy. That’s hope with a budget.

The brands that actually scale have one thing in common. Every outcome already has a predetermined action.

CPA too high after sufficient spend? Kill it.
Strong hook rate but weak hold rate? The bridge is broken, not the hook.
Good CTR but poor CPA? The landing page is leaking.

They don’t debate. They just follow the rule.

In this post, we break down the full 10-step framework.

- What metrics to review daily and in what order.
- How to diagnose exactly where a creative is breaking.
- When to kill, when to keep, when to scale.
- And how to document both winners and losers so your creative system gets smarter every single week.

The goal isn’t to find one winning ad. It’s to build a portfolio that compounds.
50-60% iterating winners, 20-30% improving underperformers, 20-30% testing brand-new concepts.

Every test either gives you a new winner or a documented lesson. Nothing goes to waste.
Save this. Your next creative review starts here.

Follow Young Urban Project for more such performance marketing breakdowns.

Comment “Prompt” to get 50 Ultimate Prompts that will make you better than 99% people at thinking.

Most people use ChatGPT like a search engine.

They ask questions, generate content, or summarize documents.

But the real power of AI isn’t getting answers - it’s improving the way you think.

These 8 prompts help you challenge assumptions, uncover blind spots, organize messy ideas, make better decisions, and think through problems like a strategist. Swipe through all 8.

🔹 Stress-Test Your Thinking - Find weak assumptions, hidden risks, and logical gaps before you execute.

🔹 Shift Your Perspective - See your idea through the eyes of customers, competitors, investors, and other stakeholders.

🔹 Decode Your Intuition - Understand why something feels “off” and uncover the reasoning behind your instincts.

🔹 Organize Your Thoughts - Turn messy notes and brain dumps into clear, structured frameworks.

🔹 Break Decision Paralysis - Clarify trade-offs, expose blind spots, and make decisions with confidence.

🔹 Find the Real Problem - Separate symptoms from root causes so you’re solving the right challenge.

🔹 Spot Ex*****on Risks - Identify bottlenecks, dependencies, and obstacles before they derail your plans.

🔹 Validate Your Instincts - Balance intuition with logic by uncovering biases and testing your assumptions.

Stop asking AI for answers.

Start using it to improve your thinking.

Follow Young Urban Project for weekly breakdowns on AI, marketing, and workflows that actually make you better at your job.

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Comment “DM” and we’ll send you the link to our 12-week Advanced Digital Marketing Course. It will teach you everything you need to become a Senior Marketer.

Two marketers. Same job title. Same years of experience. Completely different outputs.

The difference isn’t talent. It isn’t luck. It’s how they think through every task they’re given.

One reports numbers. The other explains what the numbers mean and what to do next.

One fills in the brief template. The other asks what behaviour the campaign needs to change.

One increases the budget when a campaign underperforms. The other diagnoses before touching anything.

Six tasks. Two approaches. Swipe through and be honest about which one you recognise in yourself.

Save this. It’s the kind of thing worth revisiting every few months.

Comment “DM” below and we’ll send you the link to our Live Mentorship Program.

Share this with someone who’s been doing the work but not getting the salary.

Follow Young Urban Project for weekly breakdowns on marketing skills, careers, and what actually separates good marketers from great ones.

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