100 Watts Design Studio

A 262 acre township envisioned as a communication 'kit' and not just a brochure. A large hard cover docket held 3 individual books - a brochure, an architects sketchbook, a clipboard with plans - along with a film that revealed the intense thought process behind the township. A ceremonial event for prospective buyers as they opened it up on their dining tables with the rest of the family gathered around.

Winner of Gold for 'Best Communication Design' at the Advertising Club Calcutta awards.

This one's an award winner :)
With zero body copy, this brochure bagged 'best brochure' at the Credai Bengal Realty Awards 2017. The idea was to do away with cliches and focus on whats important - the product. So we skipped the jaded real estate jargon and just did full page 3d rendered images of the project, interspersed with breather pages with short emotive text die-punched into fine textured paper. The punching mimicked looking through bay windows at beautiful vistas. The cover - a solid white board with the die-punched words 'A picture is worth a thousand words'. The binding - clean and bold, to match the concept.