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Founded in 2014 by the late visionary, Shashi Batra and beauty industry veteran, Annie Jackson, Credo set out on the mission to create a cleaner, more sustainable, more ethical beauty industry. Today, The Credo Clean Standard, the strongest standard in beauty, has defined clean as the nexus of safety, sourcing, sustainability, and ethics, with a throughline of transparency. The move to acquire Follain supports Credo's goal to create a single standard, a roadmap for brands and consumers alike.