Meshulash Digital - Marketing Agency

Is your brand a a little bird, pecking for scraps… or are you dominating from the skies above with wind beneath your brands wings.

Great another anology ... yes!!

I can drop some facts but lets keep it together you know... I do want you to remember this!

Trying to grow your brand with a logo, a templated website from wix, a free account on canva for content & tagline is the same of being a naked bird with 5 feathers.

You need to do better than that, MUCH BETTER THAN THAT, if you’re going to grow that million dollar company you keep telling yourself about then it’s time to strap up your trousers and get to work.

Your brands only going to grow if it’s reputation is precise, refined, ownable, different & actually interesting.

As steve jobs said “I want a to develop a phone so s*xy that people want to lick the screen” and you can’t make phones s*xy without a little innovation & stubbornly furious willpower.

Famous car brands can’t say “trust us, we’re better than the competition” - they must instead invest years using their identity assets to carve a chunk of the market out and define themselves.

If you’re sick of flapping like a little and rather be an eagle flying at 10,000 feet - send us a message. Otherwise just enjoy the content and spread the love ♥️

Need marketing support?
Our experienced team can take care of everything for you.
We'll make sure your message is delivered effectively.
The right message, to the right person, at the right time.

Let us show you how we can help!

The best and the most famous & rememberable humans
have typical personalities, so why would branding be any different?

In 1947 the famous Carl Jung invented peronality archetypes & structured this framework around the personality archetypes that appear & repeat in society, business & branding.

These are the four quardrants and each of the archetypes

EGO
===

FREEDOM
======

SOCIAL
=====

ORDER
=====

We will star with the EGO

EGO
___
- Want to leave their mark on the world.

A. The Rebel -
Craves freedom and liberation.
Motto: "Rules are made to be broken."
Example: Harley Davidson

B. The magician
Believes in the power to create almost anything.
Motto: "I make things happen."
Example: Disney

C. Hero -
Will triumph, no matter what kind of adversity.
Motty: "Where there's a will, there's a way."
Example: Nike

This post only scratches the surface of a very deep topic, but we've been studying this recently & it’s honestly pretty fascinating stuff (something worth learning indeed).

It might be worth taking the time to figure out which archetype your brand fits in & how you can strengthen your voice.

What do you think your brand is?

What do you think my brand is?

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Our experienced team can take care of everything for you.
We'll make sure your message is delivered effectively.
The right message, to the right person, at the right time.

Let us show you how we can help!

So how do we build our brand identity??

Here are a few do and don't.

Follow this exercise to find your very own brand voice!

Do
____
Create a guideline of the things you can do to share your brands voice.

[Witty]
- Write with puns
- Push Boundaries

[Playful]
- Write with informal terms eg. "bum!"
- Use a lot of humor

[Relatable]
- Write how people think about p**p
- Speak openly on taboo topics

[Considerate]
- Acknowledge environmental issues
- Discuss how we give back

Don't
______
Create a guideline of the thing you don't do with your brands voice.

[Witty]
-Over complicate copy-writing.
-Take ourselves too serious

[Playful]
- Go too far(keep it approachable be friendly)
- Be too formal

[Relatable]
- Stay from every-day situations
- Don't get too technical

[Considerate]
- Be too forceful about our beliefs
- Forget people's pets

Need marketing support?
Our experienced team can take care of everything for you.
We'll make sure your message is delivered effectively.
The right message, to the right person, at the right time.

Let us show you how we can help!

There is a famous toilet paper company named 'Who gives a crap'

Their unique voice is the reason their brand has had meteoric success!!

Lets see some examples for their voice:
"We love nervous p**pers"
"The more you go, the more we give"
"Nice bum! It deserves some seriously soft toiler paper"

Follow this exercise to find your very own brand voice!

Characteristic
_______________
Write down the words that describe your brands characteristics:

1. WITTY
2. PLAYFUL
3. RELATABLE
4. CONSIDERATE

*every one should write their own brand characteristics

Description
_____________
Define the characteristics of your brands voice with a short description:

1. We give people a reason to talk by making fun of our taboo industry.
2. We have fun with our customers and our community through playful branding.
3. We tell it how it is. Everybody p**ps, it is really no big deal.
4. We are conscious of our world and the environment we leave for all humans to come.

eed marketing support?
Our experienced team can take care of everything for you.
We'll make sure your message is delivered effectively.
The right message, to the right person, at the right time.

Let us show you how we can help!

Anyone who has started a business knows firsthand just how important it is for a company to have its own, verifiable identity — especially if you plan on being around long-term.

People are craving for a community now more than ever. For businesses, this means that community is critical to success. However, forming a community requires much more than simply gathering people together in the same place or accumulating a certain number of users on an app or site.

So lets get back to it from our previous post.

Crowd
_______
You need a word that defines the primary trait of the audience who you are speaking.

Voice
______
You need a word that acts as a guide on how your brand should be communicating to the market.

Feelings
________
You need a word that outlines the distinctive feeling you want your brand to deliver to your consumers.

So your brand Values should include:

Beliefs -
Define what your company believes in.

Feelings -
Choose the feeling you leave people with.

Crowd -
Be specific about who you're speaking to.

Culture -
Secure your brand culture standard.

Voice -
Outline the voice of your branding.

Here are few examples of how the big guys did it:

Feeling - Nike Inc.
"Nike vision is to bring inspiration to every athlete"

Voice - Starbucks
"Starbucks brand voice is outgoing & youthful"

Crowd - Harley Davidson
"Our focus is the heart of the Rebellious rider"

Culture - McDonalds
"Our culture is to emphasize & promote efficiency"

Beliefs - Apple Inc
"Apple is dedicated to the Empowerment of man"

Need marketing support?
Our experienced team can take care of everything for you.
We'll make sure your message is delivered effectively.
The right message, to the right person, at the right time.

Let us show you how we can help!