Bold Motion Studios

A promo video made for my pathway journey program explaining how their gamification system works! This program was aimed at kids aged 14 - 18 years old so this advert had to be simple but yet interested enough to be keep their attention and also teach them about the product. i achieved this by using vibrant colours, upbeat music and familiar images and sound effects and common names for the leaderboard leaderboard to build a connection with the viewer.