Core and Form Design Studio

Introducing the brand identity for Oabdali.

Omar is a leadership coach working with senior executives in high-stakes environments. He brings immense depth of experience, a direct, considered approach, and a refreshingly human perspective to an industry that often leans heavily on tired corporate clichés.

To match the caliber of his expertise, we built a brand entirely from the ground up. The brief was clear: establish a visual presence that commands immediate authority and resonates deeply with C-suite leaders, without looking like every other coaching brand in the space.

This primary mark is the foundation of that vision. It’s built on a core idea: leadership requires looking in multiple directions at once, forward, inward, and back. The wordmark reads from two orientations, and the directional accents point outward in four directions. Nothing decorative. Everything is intentional.

Stay tuned as we break down the design journey and challenges behind this identity over our next few posts.