Simpul Group

Sekarang saatnya untuk bersuara,
kawal 17+8 tuntutan rakyat bersama.

Besok terlalu lama,
karena ini tentang kita, seluruh saudara sebangsa, se-Indonesia.

Ini perjuangan panjang,
Waktunya
Waktunya

With so many events happening, the hardest part is making one truly stand out.

That was our challenge with Pekan Kebudayaan Nasional (PKN) 2023. As a nationwide celebration rooted in gotong royong and lumbung, which are symbols of resilience and shared prosperity, we wanted the communication to feel just as meaningful.

Through untuk Melambung, we built an end-to-end strategy: from content and media partnerships to KOLs, social media, and on-ground activations. Each touchpoint was designed to make people pause, connect, and bring cultural roots into today’s conversations.

Swipe through to see how we helped shape PKN 2023 into a memorable cultural movement.

We had the pleasure of bringing TEKA to life on Instagram, crafting a vibrant and engaging presence for their engineered wood flooring brand through carefully curated feed posts, stories, and reels.

From content strategy and copywriting to design and video editing, we transformed informative and promotional messages into captivating visuals. By showcasing TEKA’s eco-friendly materials, durability, and contemporary style, we highlighted each of these values—reinforcing their strong commitment to sustainability and style in every post.

Dear Magicians of Simpul,

Every journey is made up of countless steps—some bold, some subtle, but all meaningful. Whether it's a small effort or a giant leap, each step brings us closer to growth, achievement, and new possibilities. So let’s embrace every challenge, celebrate every progress, and keep moving forward, because EVERY STEP MATTERS!

Take your steps and grab the prize!

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