Aria The 14th Rider
12/05/2026
[FROM TSUBURAYA ANNUAL REPORT] ULTRAMAN: LACK OF VALUE CREATION & MONETIZATION!
Potential, progress, and challenges of Ultraman, differ by region, but none have yet established a winning formula from both the “value creation” and “monetization” perspectives.
🔵 JAPAN
The “home country” of Ultraman, responsible for content production and investment.
➡️ However:
The scale and momentum have not increased significantly, and profits remain largely flat.〰️
🔴 China
A profitable market with a strong fan base and partner network.
➡️ However:
In a fast-changing market, creating new value is essential.💡
🟡 Southeast Asia
A market with a broad fan base through rare dubbing availability and simulcast distribution.
➡️ However:
Supplying products and adapting to individual markets still remain future challenges.🆖
SUMMARY:
⤵️ Lack of Value Creation
Unable to consistently produce works that strongly resonate with existing fans and new audiences.
⤵️ Lack of Monetization
Unable to provide sufficient products and services to the fan base.
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