Deree Business Week

The second speaker of Business Week 2026, Dimosthenis Broussalis, delivered an insightful and thought-provoking session on place branding and tourism, blending decades of experience with a deeply human perspective.

He emphasized the power of storytelling in shaping destinations and highlighted how authentic experiences drive meaningful connections between people and places. Drawing from his extensive career, he encouraged the audience to think beyond traditional branding and focus on creating value through culture, identity, and lived experiences. As he aptly put it, “Tourism is people hosting other people in their place, offering them the opportunity for a different everyday life: to live like a local for a while.”

We closed another impactful day of Business Week 2026 with Mr. Pediaditis, Chief Engineer, Maritime Technical Instructor, and Inspection expert.
Through real-world experience and a forward m-looking perspective, he highlighted how adaptability, technical excellence, and resilient leadership are essential to navigating uncertainty in today’s maritime industry.