TOPOSOPHY

TOPOSOPHY

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04/06/2026

Across the first five months of the year, our experts explored key questions shaping the future of place strategy, from when destinations should lead their own events, to how AI is changing search, how place brands can navigate political division, why citizen research matters, and how diaspora communities can become powerful partners during major world events.
Together, these perspectives point to one clear idea: place brands are strongest when they are rooted in shared identity, local complexity and long-term stewardship.
With insights from Steve Law, Barry Rogers and Dr. Dionisia Koutsi, the series highlights how place teams can move beyond promotion to build strategies that protect culture, strengthen visibility and create lasting value for communities and visitors alike.

Photos from TOPOSOPHY's post 26/05/2026

Toposophy is delighted to mark the launch of the Mayo Outdoor Recreation Plan 2025-2030, the first County Outdoor Recreation Plan for Mayo, developed in collaboration with Mayo County Council, Mayo Sports Partnership and the County Outdoor Recreation Committee.

Mayo's wild and rugged landscapes, beaches, National Park, Greenways and trails are purpose-built for outdoor recreation. This Plan provides the strategic roadmap to realise that potential over the next five years, in balance with nature.

Vision 2030: More people participating in and enjoying outdoor recreation responsibly.

What the Plan Delivers: Working with a wide range of stakeholders, we shaped 20 strategic actions aligned to the National Outdoor Recreation Strategy 2023-2027, across six priorities:

✅ Leadership & Collaboration through formalised strategic partnerships
✅ Environment, embedding sustainability and Biodiversity Net Gain principles
✅ Awareness, with cohesive destination marketing and signage
✅ Opportunities, including accessibility audits and targeted participation programmes
✅ Infrastructure & Access, from the Erris Peninsula to coastal sea kayaking and mountain biking
✅ Expertise & Impact, building sector capacity and data-driven decision making

Our Focus

Help create a shared vision with clear strategic priorities with people and place focused outcomes which positions Mayo as a leading outdoor destination.

21/05/2026

Huge congratulations to Laura, the whole Visit Timișoara team. Three awards in one night is a brilliant result, and a real reflection of the work the team has put in over the past few years.

It has been a pleasure getting to know the city and the team over recent years, through our research, the many conversations with residents, businesses and partners and stakeholder workshops. The energy, ambition and curiosity you have mentioned is exactly what we have felt throughout our partnership. This recognition is thoroughly deserved!

Looking forward to continuing our collaboration together, enjoy the celebrations!

Congratulations from the whole TOPOSOPHY team.

14/05/2026

Our our most recent CNP expert article by our Director of Destination Strategy, Barry Rogers focuses on the highly relevant topic of visitor levies.

Whats included:
- A short history of visit levies, taxes and tariffs.

- How different destinations have approached introducing visitor levies.

- An overview of the current situation in the UK and Ireland.

- The impact on traveller choice and behaviour.

- Best practice and emerging models of governance.

-10 ways to ensure visitor levies are developed sustainably and equitably.

👉 Read more here: https://www.citynationplace.com/who-pays-the-bill-getting-visitor-levies-right-for-places-and-people

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