Common Good Studio

Last year we were commissioned to rethink the brand identity for one of the UK’s largest churches , based in Manchester.

After 15 years of growth !Audacious needed a brand identity that reflected the diversity of the people of Manchester.
The branding solidified the exclamation mark which has been a part of the logo since its conception.
The exclamation mark was moved to the front of the logo mark and developed using a geometric shape pattern.
The symbol shows diversity, building and growth.

The geometric shape pattern was then rolled out across digital and printed assets giving flexibility whilst helping to communicate consistency.

The brand logo is shown as a logomark !A and also as a brand mark showing the full name, with the addition of ‘Church’. The secondary word allows flexibility across the brand family.

A vibrant orange was introduced into the colour palette to reflect the playful, audacious side of the Church. The orange acts as a wonderful accent colour, standing out on the streets of the cities where !Audacious build communities.

We've recently started working with Naked Truth Project; refreshing their brand and managing their social media. It's a privilege to be working with an organisation that's making a positive impact in the world.