Embers + Roots

Hi 👋

It’s been a little quiet over here… but not for the reasons you might think.

Truth is — when I started Embers & Roots, I didn’t expect it to grow the way it has.
So a lot of the decisions I made were for short-term ease… not long-term scale.

And now I’m rebuilding it properly.

Behind the scenes lately has looked like:
– Testing label suppliers (more times than I’d like to admit 😅)
– New packaging (finally!)
– Sampling a new candle size
– And working on 3 new fragrances I cannot wait for you to smell

It’s not the pretty side of running a business — but it is the part that builds something that lasts.

So even though I’ve been quiet, I’ve been laying the foundations for what’s next 🤍

Thank you for being here while I figure it all out.

Something new is coming.

Not all candles are created equal.
The wax matters more than most people realise.

Here I share what wax we use and why. For me, right now, there’s no better wax that has this balance.

We do our research. We do our testing. We know our stuff.

Get all the information here. Know your candles. Know what you are burning.

https://embersroots.substack.com/p/what-wax-do-we-use-at-embers-and