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New on our blog: Facebook Ads vs Boosted Posts — What Actually Works

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Facebook Ads vs Boosted Posts — What Actually Works - DPOM Facebook Ads vs boosted posts — which should you use? We compare targeting, costs, objectives and results to help you decide.

Email marketing isn't dead - it's just getting started. 📧

Whilst everyone's chasing the latest social media trend, email quietly delivers an average ROI of £42 for every £1 spent.

For small businesses, this means:
✉️ Direct access to your customers (no algorithm changes)
✉️ Higher conversion rates than social media
✉️ You own your list (unlike your social followers)
✉️ Perfect for promotions, updates, and staying connected

If you're not building an email list, you're leaving money on the table. Start today - even with just a simple newsletter signup on your website.

Want help setting up email marketing that actually works? We've got you covered.

The answer to yesterday's quiz: It's Facebook! 🎯

Despite newer platforms getting all the attention, Facebook still delivers the highest conversion rates for small businesses - particularly for local services and e-commerce.

Why? Because your customers are here, they're ready to buy, and the targeting options are incredibly powerful.

The key is knowing HOW to use it effectively:
• Post consistently (3-5 times per week)
• Mix promotional and value-driven content
• Engage with your community
• Use Facebook Ads strategically

Are you making the most of your Facebook presence? Let's make sure you are.

Digital Marketing Agency for Small Businesses UK | DPOM Award-winning digital marketing agency for small businesses. Google Ads, SEO & social media. 15+ years experience, 4.8/5 rated.