waste_studio

NIKE – Kings Cross London Headquarters
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We were commissioned by Nike's brand creative team to develop a visual and messaging system for their new 60,000 sq. ft. headquarters in Kings Cross, London. Our task was to create a cohesive language framework that brought meaningful roles to names, words, and phrases while effectively communicating Nike’s values throughout the space.

To achieve this, we crafted dynamic visual responses to key phrases that embody Nike’s global ethos. These designs were integrated across all four floors, strategically applied in key locations such as corridor walls and breakout areas, creating an inspiring and cohesive environment.
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New studio
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Yesterday was an exciting day for Waste…
We completed and got the keys to our very own building! A former lace works built in 1897. We’re only it’s third owners in the 125 years it’s been stood.
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We’re looking forward to showing you all what we’ll be doing to the space over the coming months.
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Website Under Construction 🦺
We’ve been busy compiling our work ready for our brand new website due to launch December 2020.
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