Glorious Creative

Burberry, along with many other fashion brands, have been mocked in recent years for the underwhelming ‘sans-serification’ of their logos. This trend seems to have swept across the industry, persuading other luxury apparel brands such as Yves Saint Laurent, Balmain, Rains, and Balmain – to all abandon their unique and expressive logos, for minimal, bold, sans-serif marks.

Whilst one could argue it makes more sense for tech companies to update their logos to san-serif typefaces, reflecting the cutting-edge platforms and products they provide – it feels out of kilter for fashion brands who are by nature inextricably linked to detail.

So what can the Burberry rebrand tell us about the importance of the alignment between a brand's values and its logo? Find out over on our blog: https://shorturl.at/hilzS