Paradox Web Design/Development

What it means:
Let’s say you’re on the road and your car breaks down, or you’re at dinner with a friend and want to find a new, exciting place for dessert.

What do these two situations have in common:

You’re going to search the internet for an idea or solution
You don’t have a computer on you
Although over half of web traffic is happening on mobile devices, the mobile experience is even more powerful in the local business scene.

Local businesses have extremely high potential for traffic from people on the go.

Read the study here:

https://www.nectafy.com/blog/mobile-marketing-trends-mash-up

What it means:
If #18 wasn’t convincing enough, research shows that mobile internet usage is projected to skyrocket in the coming year.

If we’re already seeing shamelessly cheesy commercials like this one, it’s only foreshadowing that we experience more “anti-desktop” movements in the future.

It’s so compelling that even companies that pride themselves on building great computers are targeting younger demographics and alluding to a world where the computer industry is ripe for disruption.

When Apple does something like this, it’s worth paying attention.

Read the study here: https://www.statista.com/statistics/284202/mobile-phone-internet-user-penetration-worldwide/