Fast Future Research

I had a lot of fun last week delivering an opening keynote presentation on "Tourism Futures: Mastering Diversity, Inclusivity, and Agility to Thrive in Uncertainty" at ITB Berlin - the world's largest tourism event. The session was wonderfully hosted by the brilliantly on the ball and always effervescent Charlotte Lamp Davies of A Bright Approach.

I was given free reign to explore diversity and inclusion in the broadest possible context and share some of the emerging finds from our current study on the Future Leisure Traveller. I've had a fabulous response to the themes covered - suggesting the industry can up its game and its thinking - particularly around including the 50% or more who might never take what we think of as a vacation.

You can watch the full video of my talk using the link below (Start at 3 minutes 25 seconds):

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Sabine Bierlein

https://www.youtube.com/watch?v=LMa09M_t7J0&list=PLdkWkPxF54jm31nlH1CM8zYObbR0IOaEy&index=5

Tomorrow's World - Global forces, technology developments, and ideas... Tomorrow's World - Global forces, technology developments, and ideas shaping the future and the implications for tourismTomorrow's World - Global forces, tec...

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