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Cleethorpes Wayfinding 3/3
Sign families include town centre and promenade totems, fingerposts, and interpretation signs with a more urban feel and materiality. For the nature reserve, totems, waymarkers, and interpretation use kiln-dried oak as the primary material, providing a sympathetic response that fits the natural setting.
Across all signage, colour, pattern, photography, and typography application/approach creates a cohesive visual language.
The designs now move into detailed development, with a funding bid submitted to install new signs across the town centre and seafront.
Cleethorpes Wayfinding 2/3
Patterns featured across the sign family come from monoprints by Signhills Academy pupils, created during guided nature walks led by the Cleethorpes’ Coastal Ranger. Where local plants such hornwrack, seaaster, buckthorn, and samphire were gathered for the workshops.
The prints feature across signage typologies, adding depth, character, and a strong sense of place.
05/02/2026
An interactive public realm trail will form a route through the linear park connecting visitors to Cleethorpes’ landscape, ecology, and heritage.
Each will have its own use: skate, social seating, play, wayfinding, and interpretation.
Design development is underway through a series of co-design workshops with the community throughout 2025–2026. This began in autumn with guided nature walks led by Coastal Ranger - Josh, involving local residents and primary school students. Participants collected marshland plants - hornwrack, sea aster, buckthorn, sapphire, among others - for a mono-printing workshop, creating a pattern that will feature on the ‘S = Saltmarsh’ installation.
05/02/2026
Pier Gardens will be organised as a series of interconnected zones responding to the site’s topography, views, and existing features. A central play area anchors the gardens, creating a focal point for families while ensuring the “spirit of play” runs throughout the entire park. It features water and sand play - reflecting the site’s history as a former cliff edge - alongside timber play structures, inspired by the Humber Estuary sea forts and integrated into the mature tree canopy.
To the north, spaces for performance and events will extend the garden’s use. A new skate area, co-designed by the local skating community and , will be sensitively integrated to support active use within the broader park landscape. While to the south, an outdoor classroom and a memorial zone will provide areas for learning and reflection.
Planting priorities a variety of specie to suit the coastal environment. Grasses, shrubs, low-maintenance perennials, and bulbs will feature through the gardens, providing a playful, dynamic that moves and changes with the seasons, and supports numerous bird species and insects.
05/02/2026
We are excited to share that will be starting work on Cleethorpes’ Pier Gardens next week, following a successful tender award.
HemingwayDesign have been working alongside , with on the transformation of the gardens. This project builds on the 2022 Cleethorpes Masterplan and the successful Levelling Up Fund application to enhance the seafront park as a year-round destination - creating spaces for play, reflection, socialising, and connection to nature that serve all ages.
04/02/2026
Phase 2: Shop the Drop.
Transforming donations into editorial moments spotlighting star-donated style alongside community contributions.
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The Closet Clear-Out campaign has made the shortlisted for this years’ Conscious Fashion Awards.
- Best Customer Engagement Campaign: Shop the Drop
- Best Community or Charity Initiative: Closet Clear-Out Challenge 2025
Click here to claim your Sponsored Listing.
