Clusters

Our recent study into TV viewing uncovered that a huge 48% of viewers are choosing to watch alone. But what does that mean for Broadcasters?

Read more about our study in The Drum: http://www.thedrum.com/news/2017/01/05/when-it-comes-watching-favorite-shows-viewers-prefer-go-it-alone

When it comes to watching favorite shows, viewers prefer to go it alone People love discussing their favorite shows with friends and significant others, but research recently released by Clusters, a quantitative market research and segmentation agency, shows that audiences prefer to watch their favorite shows alone. 48 per cent of viewers prefer to watch their favorite…

Are brand advocacy schemes effective at bringing in new business or are they just a waste of time and money? Chris Cowan, Managing Director of Clusters, discusses our recent study on paid brand advocacy and the different types of recommenders that exist.

http://clusters.uk.com/blog/do-brand-advocacy-schemes-work

Do brand advocacy schemes really work? | Clusters Can brand advocacy schemes actually bring in new business or are they just a waste of money? Chris Cowan discusses our recent study on paid brand advocacy.

Which sort of food ads do you find most appealing? As big fans of both food and research, we found this study very interesting: https://www.research-live.com/article/opinion/how-food-advertising-best-stimulates-the-senses/id/5012022

How food advertising best stimulates the senses | Opinion Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.