Inceptionww
Share
28/04/2026
Meet the Team Spotlight đź‘‹
Meet Emily Morgan, Senior Project Manager at .
With 15 years in the events industry and 3 years at INCEPTION, Emily brings a calm confidence to projects that often move at full speed. From navigating tight deadlines to delivering high-impact experiences, she’s someone who knows how to keep things moving while keeping people connected.
One of Emily’s favourite projects was working on the Pokémon Center pop-up stores across the globe, creating spaces where fans don’t just visit, they fully step into the experience.
What makes Emily’s approach so strong is how she balances problem-solving with people. Whether it’s thinking on her feet, adapting quickly, or building relationships that last far beyond a single project, she’s a reminder that great events are built on both strategy and connection.
Render to Reality: .co at 🚀
As you’ve already seen, we shared this project as a flashback yesterday, but we also wanted to showcase the behind-the-scenes. So here’s a closer look, from our sketch, render, to the final completion.
Galaxsys came to us with a game launch that needed to stand out in a saturated market and actually hold attention. What we built was more than a stand, it was a fully immersive, space-led environment designed to pull visitors in, keep them engaged, and turn curiosity into real connection. The rocket ship centrepieces and the planet installations were created from props used from the Coldplay Tour, every detail was designed to bring the game to life in a way that felt tangible, memorable, and impossible to ignore.
The results spoke for themselves, with feedback confirming this as their most successful game launch to date, delivering record-breaking lead generation and an experience that stayed with people long after they stepped away.
If you’re thinking about how to take your next concept from render to reality, we’d love to be part of it.
31/03/2026
We’re excited to announce that our MD, Mark Hutchinson, has been selected as a judge for the Awards 🎉
With over 10 years of industry experience, Mark has worked with global brands to deliver impactful experiential projects across sales environments, conferences, and trade shows. He combines strategic insight with tailored creative solutions to create experiences that truly resonate, driving engagement and leaving lasting impressions.
We know he’ll bring valuable insight to the judging panel and look forward to seeing the impact at this year’s micebook Awards 👏
19/03/2026
đź’ˇ How do you actually stand out at a trade show? đź’ˇ
The difference between a stand that simply exists and one that genuinely performs often comes down to the experience you create.
It’s not just about having a beautiful stand, the most successful brands think strategically about how every element of their space works together to attract visitors, guide interactions and create meaningful conversations.
In this post, we’re breaking down seven key touchpoints every brand should consider when creating their trade show presence. When these elements are considered from the start, a stand becomes more than just a presence on the show floor. It becomes a strategic brand environment designed to attract the right audience and convert attention into opportunity.
If this is the level of thinking you want behind your next trade show presence, our research-driven team would love to help.
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
London
SE17ND
