Tweave.Tech
12/07/2023
๐กDid You Know?
According to a study by the U.S. Census Bureau, brick-and-mortar sales accounted for 86.6% of retail sales in the first quarter of 2023.๐๐๏ธ
1๏ธโฃ 'Retailtainment' is becoming a big thing. Brick-and-mortar stores focus more on providing their customers with an 'experienceโ, hosting events, offering classes, and creating Instagrammable moments. ๐ญ๐จ
2๏ธโฃ Tech is not just for e-commerce! According to a survey by Zebra Technologies, 75% of retailers plan to invest in Internet of Things (IoT) technologies to enhance the customer experience.๐ค๐ผ
3๏ธโฃ Studies suggest that physical stores still play a major role in major purchasing decisions. A First Insight Report found that 71% of all shoppers surveyed spent $50 or more when shopping in physical stores.๐๐ฒ
4๏ธโฃ Contrary to popular belief, younger generations are not abandoning physical retail. According to a Coldwell Banker Commercial Affiliates study, 70% of Gen-Z shoppers prefer to shop in brick-and-mortar stores.๐ฅ๐ฏ
5๏ธโฃ The future of retail is 'Phygital'. A blend of digital and physical shopping experiences is taking centre stage as retailers seek to engage customers through multiple channels. According to the National Retail Federation, nearly all (98%) Gen Z still shop in-store.๐ช๐
6๏ธโฃ The design and layout of a store can greatly impact customer behaviour. Studies show that most people turn right when entering a store, which is why retailers often put high-profit items in those areas. ๐บ๏ธ๐
7๏ธโฃ Brick-and-mortar stores are becoming smarter. With technology like Augmented Reality (AR), Virtual Reality (VR), and AI-powered recommendation engines, the physical retail experience is becoming more personalised and immersive. ๐ถ๏ธ๐ฎ
Brick-and-mortar retail stores continue to be a vibrant part of our commerce ecosystem, adapting and innovating in fascinating ways. Let's celebrate and shape the future of retail together!๐ฌ๐
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