Swype - Creative Digital Agency

191,000 website visits from paid media.
59% lower cost per conversion.
90% reduction in cost per visit.
153 search keyword positions improved.

Choosing to foster is a life-changing decision, and generic ads weren’t cutting through. By taking a slower, more strategic approach, we built a performance funnel that respects the decision-making process, filters for serious intent, and is backed by clear, visible data.

The result is a campaign that performs all year round, compounding results over time.

But most importantly, it’s helping more people in Cheshire and Merseyside take their first step into fostering.

Eight local authorities.
One clear message.

Foster4 needed to cut through a crowded, often confusing or misunderstood space.

Different councils. Different messaging. Different expectations.

We brought everything together into a single, unified campaign structure.

Creative built around real moments.
Clear messaging that answers real questions.
Content designed to engage, not just inform.

Because in a campaign like this, small details matter.

The right message, at the right time, to the right person, can change everything.

Swype® Named Finalist at the UK Paid Media Awards 2026! 🎉

We were proud to be named a finalist at the UK Paid Media Awards 2026 for Charity / Not for Profit Campaign of the Year.

This recognition reflects our work with Foster4, bringing multiple local authorities together under one unified, performance-led recruitment strategy.

One of the judges described it as: “A strategically mature and operationally impressive campaign that transformed fragmented council-level recruitment into a unified, performance-led system.”

Read the full article at: https://www.swypecreative.com/blog/uk-paid-media-awards-finalist-2026