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LBS technology still on trial for most companies - Companies are trying out location-based services as a way to en... http://t.co/c6sgdz1ZsF

LBS technology still on trial for most companies Companies are experimenting with LBS technology as a way to enhance customer experience and gather more granular customer data. But location-based services still have a long way to go.

How The New York Times uses predictive analytics algorithms - Most print media companies have struggled to make mo... http://t.co/LtcdlRuLMX

How The New York Times uses predictive analytics algorithms Predictive analytics algorithms can help media companies compete in an evolving media landscape. See how the Gray Lady gets it done.

Business focus is key when applying predictive analytics models http://t.co/zsQ2lnnTZ8

Business focus is key when applying predictive analytics models Implementing predictive analytics models can only help a company when the models address a clear business issue. Academic statistics projects need not apply.

Interconnected campaigns central to omnichannel marketing - Digital marketing works best when campaigns are linked... http://t.co/mojo7vcAqS

Interconnected campaigns central to omnichannel marketing Companies need unified omnichannel marketing strategies that link campaigns among multiple communication channels for consistent messaging and a seamless customer experience.

Alteryx advanced analytics tools simplify data analysis - The Alteryx advanced analytics tools suite comprises thr... http://t.co/b6wRMNaGoX

Alteryx advanced analytics tools simplify data analysis Alteryx advanced analytics tools can be used by analysts to simplify in-database data blending, predictive analytics visualizations and community sharing.