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Pt. 1 from our rebrand exploration with .

For this identity, balance was never treated as something calm or perfectly centered. It became the tension inside the system.

Since the circle was already part of the visual language, we wanted to keep it — but rethink what could happen inside it: letters shifting off-center, spacing finding an uneven rhythm, empty space becoming part of the composition, blocks sitting slightly off, the whole system feeling a little unstable on purpose.

A way to speak about the imbalance is working to change — without turning it into an obvious visual metaphor.

The color palette followed the same instinct.
Cherry pink: active, direct, impossible to ignore.
Dark khaki: quieter, heavier, more grounded.

Together, they helped move the identity away from the usual nonprofit codes: not corporate, not outdated, but also not too rave or festive. Something sharper, more contemporary, and something people would actually want to stand behind.

A cool nonprofit with a point of view. More from this beloved project soon.

Art Direction & Design by .p

Open Talent Source.

We built an identity for a system that stays open —
to people, to formats, to how work actually moves now.

Every brief plugs into a global network —
directors, photographers, HODs, CGI, music studios, and collaborators across every format.

Design & Creative Direction: .p