FraudScore

⚡️CTV advertising was once considered a fraud-safe channel. Not anymore.

As budgets move from linear TV to streaming platforms, fraudsters are adapting classic schemes to CTV: fake impressions, app spoofing, manipulated geo data, and low-quality inventory disguised as premium placements.

Many campaigns still treat CTV as “clean by default” - and lose budget without noticing.

Across FraudScore-analyzed CTV conversions, 3% to 40% are fraudulent.

If CTV is part of your media mix, fraud prevention should be part of your strategy. 🎯

👉 Learn how to protect your campaigns: https://fraudscore.ai/blog/ctv-traffic-is-no-longer-fraud-safe

Ad fraud continues to scale – and 2025 sets a new benchmark.

According to FraudScore’s latest Ad Fraud Report, 47.4% of all analyzed traffic in 2025 was classified as fraudulent – the highest level recorded to date.

📈 The shift became especially visible in the second half of the year:
- Multiple months exceeded 60% fraud rate
- December peaked at 69.9%
- Fraud activity remained consistently high, not just seasonal spikes

✅ Key takeaways:
- Mobile traffic remains the main source of fraud, far exceeding web
- Fraud rates increased across major regions, including the EU, APAC, and the Middle East
- Blacklist fraud became the dominant category, accounting for 37%+ of all cases
- Events fraud and IP anomalies continue to indicate scalable fraud activity

👉 Download the full Ad Fraud Report 2025: https://fraudscore.ai/latest-report?utm_source=facebook&utm_medium=link&utm_campaign=report2025-12

🚀 11.11: The Biggest Anti-Fraud Deal of the Year

FraudScore is introducing a special 11.11 offer for New Clients to help teams strengthen their traffic quality control while keeping budgets in check.
Subscribe for 2, 3, or 6 months – and get the same extra months for free!

No complicated conditions.
Just more time with the tools that keep your traffic clean and your decisions backed by real data.

- 150+ detection algorithms
- Cohort analysis, SmartReject, Alerts, and full transparency tools
- Independent anti-fraud platform trusted by performance teams worldwide

‼️The offer is available until the end of the year and applies to new clients only!
👉 Claim your extended subscription now: https://clck.ru/3QFhxX

🔟 Today, FraudScore turns 10! 🎉

Over the past decade, we’ve come a long way — from a small internal tool to an international platform that helps advertisers around the world protect their budgets and see the real picture behind the numbers. It hasn’t been an easy or straightforward journey: it was full of experiments, tough choices, unexpected challenges, and big wins. But every step made us stronger and helped FraudScore become one of the leaders in the fight against ad fraud.

A huge thank you to our team — to everyone driving the product today and to those who helped build it in the early days. And to our clients and partners — your trust, feedback, and ideas have shaped FraudScore into what it is today. You’ve been an essential part of this journey ❤️

🔟 Сегодня FraudScore отмечает 10 лет! 🎉

За это десятилетие мы прошли долгий и непростой путь — от небольшого внутреннего инструмента до международной платформы, защищающей бюджеты рекламодателей по всему миру. Это были годы экспериментов, сложных решений, неожиданных вызовов и крутых взлётов. Но именно этот путь сделал нас сильнее и помог FraudScore занять место среди лидеров в борьбе с рекламным фродом.

Огромное спасибо нашей команде — тем, кто сегодня двигает продукт вперёд, и тем, кто стоял у истоков. А также нашим клиентам и партнёрам — вы вдохновляли нас, помогали расти и делали FraudScore лучше своими идеями, запросами и доверием. Без вас этого пути просто не было бы ❤️

What did 2024 teach us about ad fraud? That it never sleeps. And neither do we 😎

FraudScore's Annual Ad Fraud Report is out now and packed with insights that matter. We've tracked everything from stealthy mobile schemes to regional fraud explosions.

📉 Fraud patterns shifted
📲 Mobile attribution got sneakier
🌍 Some regions saw double-digit spikes

If you work in ad tech or marketing or want to know where your traffic comes from — this is the read you can't skip.

🔗 Grab the full report and stay one step ahead: https://fraudscore.ai/latest-report?utm_source=facebook&utm_medium=post&utm_id=report_2024