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๐ง๐ต๐ฒ ๐ข๐ข๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ถ๐ ๐๐ต๐ถ๐ณ๐๐ถ๐ป๐ด. ๐
Beyond the Ramadan activity, Februaryโs data reveals a "Structural Cooling" across Egyptโs streets. While some sectors are peaking, the overall market is re-balancing.The February Pulse:
โข ๐ ๐ฉ๐: Down to 121.5 (from 132).
โข ๐๐ถ๐น๐น๐ถ๐ป๐ด: Declined by 3%.
โข ๐๐ฐ๐๐ถ๐๐ฒ ๐๐ฟ๐ฎ๐ป๐ฑ๐: Fell 5.3% YoY.
โข ๐ฅ๐ฒ๐ฎ๐น ๐๐๐๐ฎ๐๐ฒ: Share cooled to 55.4%.
๐ง๐ต๐ฒ ๐ข๐๐๐น๐ถ๐ฒ๐ฟ๐: E-Commerce (+380%) and Media (+307%) are seeing explosive triple-digit growth.
๐ง๐ต๐ฒ ๐๐ป๐๐ถ๐ด๐ต๐: This cooldown is creating a rare window of reduced clutter. For brands ready to move, itโs a unique opportunity to secure prime, high-visibility placements with a significantly higher share of voice.Planning your next move?
Drop us a message for a free OOH strategy consultation. ๐ฉ
17/08/2025
In H1 2025, Out-of-Home advertising in Egypt saw a remarkable leap in market spend, impressions, and digital transformation. With over 101 billion impressions and a 4.5B EGP market value, advertisers are doubling down on data-driven strategies and DOOH innovation.
๐ก Explore the key sectors, top-performing zones, and emerging trends reshaping Egyptโs advertising landscape.
๐ Download the full report and discover how AdMetrics is making OOH measurable, strategic, and impactful.
Click here to claim your Sponsored Listing.
