DAMAK Ltd

An experience people wanted to share.

Instead of sending a typical PR kit with just the product, we decided to build a full summer moment around it.

The idea was simple… when someone opens the box, they shouldn’t have to think about what to shoot. The content should already be there.

So we gave them everything to live the moment. A mocktail setup, tools, and details that let them actually make a drink and step into that summer mood instantly.

It wasn’t about showcasing a product.
It was about creating an experience around it.

We worked with 20 influencers.
We gave them something worth experiencing, and they did the rest.