William Pattison

I would like to thank Anna Schlindenbuch, Head of Marketing @ UGO, for coming in to speak with my Charles University, Institute for Language and Preparatory Studies University students about her experiences. The International Marketing students asked a lot of questions in relation to labelling, portfolio management, product focus groups and the strategic marketing in terms of media. Very interesting to learn about food & beverage marketing techniques for Czech Republic & Slovakia. Thanks again for coming to visit us and for bringing us some tasty smoothies 😊 😊

I'd like to thank Kimberli Lewis, General Manager @ Siinda, for coming in to lecture my International Marketing Strategy students. It was great for them to learn about how the use of data has evolved since the start of the internet and how SIINDA is taking the lead in protecting quality data and keeping the internet a free and fair place for your business. Many of our CIEE: Council on International Educational Exchange students were unaware of GDPR in Europe and how different it is from places like the United States. Furthermore, it was interesting to learn about core value shifts within a non-profit and was a new type of case study for them to learn from.

I'd like to thank Tomas Brych, Marketing & Leadership Consultant @ Sinlei for coming in to speak with our Charles University, Institute for Language and Preparatory Studies students. Our International Marketing Strategy class was happy to hear about the different rebranding experiences Tomas had at both E.on and T-Mobile. Interesting to learn about rebranding and the completely different values that a brand can adopt to better focus on its customers. Our CIEE: Council on International Educational Exchange students surely learned about global brands and the changes they go through. Thanks again.