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Who says only football clubs can get the big sponsorship deals? NYCB has partnered with PUMA on a campaign that will focus on women in sports and culture. PUMA also plans to take a role in NYCB’s outreach efforts that include education, audience development and health initiatives. "‘In addition to being extraordinarily talented artists, the dancers of the New York City Ballet are also some of the most highly-trained athletes in the world," says PUMA

NYC Ballet partners with Puma Adopting a model already used by sports teams across the world, New York City Ballet (NYCB) has partnered up with sports clothing company PUMA. The German-based