ZakomplikovAna

And here is a book recommendation, if you want to know more about the situation of personal brand in Serbia, from a sociological point of view: https://www.amazon.com/dp/B0G39MSB27?ref=cm_sw_r_ffobk_cp_ud_dp_FGWQ39PGFKS3B6E97KDW_1&ref_=cm_sw_r_ffobk_cp_ud_dp_FGWQ39PGFKS3B6E97KDW_1&social_share=cm_sw_r_ffobk_cp_ud_dp_FGWQ39PGFKS3B6E97KDW_1&bestFormat=true&fbclid=IwdGRjcAPklLJjbGNrA-SUrGV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHstj6X4UrvcKEUBKEvrRuGi687OQ3VYTGIx50Lqc6CNVhb-FZPoQ6e7zoH-k_aem_iLZBsjnliYw7jIPYFpFHXg

Here's another weekly book recommendation:
If you work in a world where your credibility is often judged before you ever speak: on LinkedIn, on a website, or in a short bio, then this book is worth your time.
📚 "Personal Branding in the Digital Age: A Sociological Perspective from Serbia" - approaches “personal branding” as more than tactics or visibility hacks.
It examines how identity is constructed online, how “authenticity” is negotiated under social pressure, and why consistency can be both an asset and a constraint when your audience is always present.
What I appreciate most is the lens: it treats personal branding as a social process shaped by norms, expectations, and power dynamics, not just a marketing checklist.
That makes it especially useful for professionals who want to communicate with integrity: researchers, advocates, consultants, founders, and anyone building trust in public spaces.

💡 Click the link and read it completely free on Amazon Kindle Unlimited, or buy your own as a paperback: https://a.co/d/azu6dFn