Red Design

We didn’t mock it up.
We made it real — in our own space.
Some weren’t sure at first. The pattern felt too much.
But once it was built, it settled in.
Now they’re asking where it’s from. Would you??

Red design’s Pizzeria S. Where the dreamy interior’s boundaries with the outside are brushed away. Misty glass focuses the viewpoint to Shanghai’s iconic city line while remain enclosed and cosy.

Red design has completed over 100 store designs for Peet’s Coffee across China. Each store has its own unique narrative and context to their local heritage developed. Creating a brand interior ID that is not only visually translated consistently over all stores but at the same time telling their own individual story. We are proud to conceptualize One DNA for Peets over 100 different visual expressions. #100 -