YB.Digital

Discover Why Rowing Is The Ultimate Workout For People Over 40!

29,000 Facebook group members. A global subscription business. A weekly newsletter that closes sales every Friday.

All built around one very specific niche: rowing for people over 40.

In the latest episode of Build With What You Know, I spoke with Rebecca Caroe, founder of Faster Masters Rowing, about what a real niche digital product business actually looks like under the hood.

What we covered:

→ How she runs a subscription LMS with LearnDash and MemberPress on WordPress
→ Why she streams live to Facebook, YouTube and Instagram simultaneously using Streamyard — and turns each stream into a podcast episode
→ How her Friday newsletter drives the majority of her sales, sent at 2AM Eastern to catch weekend readers
→ Why community-generated photos of real 40+ rowers outperform any stock image
→ How she used an AI citation tool to score her website's visibility and identify exactly which pages to create next

One thing I hadn't considered before this conversation: in a niche this specific, your community IS your content strategy.

Full episode → https://youtu.be/51kyHz_SSSc
Rebecca's platform → https://fastermastersrowing.com/

What's the most underrated content asset in your digital business? 👇

How AI Powers Research for High-Quality Newsletters Without Losing the Human Touch

Enterprise buyers make up their minds about you weeks before you ever get on a call.

That's the premise behind Sayanta Goswami's work — and it's backed by data from Gartner, Forrester, Edelman, and the World Economic Forum.

In the latest episode of Build With What You Know, we talked about buyer perception: what it is, why it matters more than ever in 2025, and how most B2B firms are losing deals they don't even know they're competing for.

We also got into something more tactical — how Sayanta built The Buyer Perception Brief to 1,000+ LinkedIn newsletter subscribers in under two months:

→ Why LinkedIn newsletters get indexed by Google and cited by LLMs
→ How he sources quotes from former HSBC, Accenture, and LinkedIn executives
→ Why his subscriber demographics hit exactly his target (CEOs, founders, senior decision-makers from 10,000+ employee firms)
→ How he uses AI as a research assistant — not a ghostwriter

One thing that stuck with me: the term "buyer perception" hit its Google Trends ceiling on April 19th. Sayanta started writing about it in January.

Full episode → https://youtu.be/nFCRSe7_Qwc

How much thought do you put into how buyers perceive you before the first conversation? 👇