Amida

What is Project Enterprise?

In 1975, NASA did more than introduce the now-iconic Worm logo. It marked the beginning of the Space Shuttle era.

The ambition was unprecedented: to build a reusable spacecraft. To make that vision real, engineers had to solve extraordinary challenges, reducing mass, withstanding the extreme heat of reentry, and creating systems that could perform reliably in zero gravity.

Project Enterprise began with a simple intention: to honor the pioneers who made that possible.

The AMIDA Digitrend NASA Tribute was designed as an object shaped by the engineering language of that era.

Its white ceramic shell recalls the shuttle’s thermal protection system. The DLC-coated monobloc case reflects the constant drive to reduce weight without compromising strength. The Velcro strap references the beta cloth equipment used by astronauts in zero gravity.

This isn't just a tribute. It is a wearable expression of that history.

Read the full Project Enterprise report via the link in our bio.

The process begins long before the camera is raised.
It’s the thousand unseen hours that lead to a single, decisive second.

Every action becomes a conscious choice. From the framing of the shot to the turn of the wrist.

It’s the instinct to look closer when others walk by. The quiet confidence to know your tools inside and out. And the final, deliberate choice to press the shutter and make a fleeting moment permanent.

You don't find the perfect shot. You make it.

The wait is over. Digitrend returns Fri, Sep 5. Steel, Black, Gold, Open Sapphire.
Stock is limited.

Sign up now via link in bio.

How do you bring a 1976 icon into tomorrow?

That spark led to a journey of obsessive craft, touching every single element. We started with our identity, designing an updated logo for a new era. We refined the iconic case and its unique driver-style display, sharpening every line for a modern feel. We engineered an entirely new bracelet with integrated springs for uncompromising comfort. And at its heart, we developed our own in-house jumping hour module to bring the legendary display to life.

But this mission was never just ours. The case back of the Take-Off Edition is your formal invitation. Each is engraved "Crew Member," making you a deliberate part of our first chapter.

Welcome aboard.