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SCHOOL OF PERSUASION #1 - ACHIEVEMENT

Achievement ads focus on all of the wonderful things a person can achieve using your product. Do your ads focus on achievements that only your product makes possible?

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SCHOOL OF PERSUASION #2 - CHANGE

Change ads focus on all of the amazing changes that will happen in a person’s life after using your product. What amazing changes will a person experience to themselves, their situation, or their future as a result of using your product?

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SCHOOL OF PERSUASION #3 - COMPETITION

Competition ads convince the reader they can get an edge over the people they compete against daily and start winning their daily battles. How can your product help your customers gain an edge over the people they compete against?

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SCHOOL OF PERSUASION #4 - CONSUMERISM

Consumerism ads are all about bigger, better, and satisfying our endless cravings for more. What can your product give people more of in their life?

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SCHOOL OF PERSUASION #5 - CONVENIENCE

Convenience ads are all about how your product is easier, faster, and hassle-free compared to competitors. How does your product bring convenience into a person's life that they either don't have now, or that your competition can't offer?

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SCHOOL OF PERSUASION #6 - EMOTIONS

Emotional ads tap into the reader’s emotions by showing how your product can produce pleasurable emotional responses. What pleasurable emotions will a person experience after they buy, use, or achieve the results they want with your product?

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SCHOOL OF PERSUASION #7 - EXPERIENCES

Experience ads are all about the thrill of using your product. These ads focus on the amazing experience of using your product. What amazing experiences will a person have when they buy, use, or achieve a certain result with your product?

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SCHOOL OF PERSUASION #8 - FEAR

Fear is a powerful marketing weapon. These ads focus on all of the terrible things that happen to people who don’t use your product. What fears can your product prevent from coming true?

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SCHOOL OF PERSUASION #9 - INDIVIDUALITY

Individuality ads are all about standing out, expressing ourselves, and impressing those around us. How can your product help your customers express their unique individuality?

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SCHOOL OF PERSUASION #10 - JUSTICE

Justice ads are all about restoring fairness in the world. These ads show how your product turns wrong into right. What wrongs can your product change from wrong to right in your customer's lives?

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SCHOOL OF PERSUASION #11 - LIFESTYLE

Lifestyle ads focus on the amazing lifestyle you will live after buying or using the product. What kind of glamorous lifestyle can your customers live after buying or using your product?

Learn more about the 18 Schools of Persuasion at https://book.boomcopy.com