Lowery Design Co.

Moodboards are an important component of your brand vision presentation. It’s good to present your initial concepts and ideas with your client before the design stage begins so that you solidify exactly what the brand does and what they hope to achieve. It also gives the client an opportunity to give you feedback and choose a direction they would like to move forward with.

Having a dialogue with your client in the initial stage of the design process ensures a nearly 100% success rate that the branding you create will accurately represent their brand and vision.

                                                     

Every design project from a small flyer to a major advertising campaign has the potential to make a difference. For instance a poster campaign could encourage someone to donate blood, the right logo can help a local business attract more customers or even just point people in the right direction through effective signage. Whatever I’m designing, my ability to create change is a privilege.

I’m humbled to have found my calling in life, doing what I love, and making a real difference.
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A “mark”; Submark. Logomark. Lettermark. All of these are variations of a logo. They are used in situations when the main or primary logo is not the best fit.

Image this, you purchase a logo and when it’s time to upload it as your business Facebook profile photo, you realize it is barely readable when you scaled it down to fit. This means you need a simpler design of your logo making it easier to use on things like social media, website favicons, and other small applications.

At Lowery Design Co. we want you to be prepared for any future situation. That’s why we include a primary logo, secondary logo, and submark(s) in our branding packages. If this is something you’re looking for, fill out the enquiry form in the link in our bio.

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Want to know how to leave a memorable impression with your customers?

Start with your packaging!! There are so many parcels I remember purely because of their packaging 🤭!! What’s a package you remember purely because of the businesses packaging?👀

Having consistent stationery and packaging creates strong recognition for your business. My tips: stick to your brand colours, make sure your tissue paper or box is branded, and add something that will get your product and packaging shared on your customers socials✌🏻
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Post #10

Made some cute little stickers for Sprinkle & Glaze 🍩 who else is a sticker lover?! ☺️🙌🏽
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