Validity Research

Survey Programming

Programming and administration of market research surveys can require unique expertise. Qualifying questions need to be correctly programmed to terminate participants that do not quality and quota stops may be needed to prevent excess completes in particular regions, gender, and age demographics.

Validity Research offers online and mobile data collection that best fits your needs. Our survey platform and data collection technology delivers:

Survey a solution that meets your needs, including online, CATI and mobile
Complete customization and flexibility with surveys that follow your unique methodology
Powerful, secure systems with greater than 99% uptime, allowing exceptional response rates and dependable data collection
An easy-to-use client portal with real-time monitoring and access to active projects

Validity Research can program and host your survey. With digital fingerprinting, we use data from the respondent’s browser and operating system to create a unique ID for their computer. We are able to detect if more than one respondent is participating in a survey from the same computer. If a single computer is duplicated in a survey, the panel member is flagged and removed from the study.

We understand the importance that sample planning plays in the research process and work closely with our clients on each project to ensure we deploy sample exactly as required, according to the overall project design. Sample deployment is controlled using our internal panel management system and we can manage invitations in batches, by time zone and by geography. We also have the ability to replicate sample pulls with unique respondents to ensure consistent sampling methodology and selection during the course of a study.

With our own panel and panel management tools, we offer online focus groups, bulletin boards and a recruit to qualitative research.

Validity Research offers market research expertise across the healthcare industry and within all levels including patients, a wide range of healthcare practitioners, patient organizations, hospitals and clinics. Validity Research also has extensive healthcare communications expertise to support educational campaigns and the ability to conduct research across healthcare groups, including hard to reach patient populations.

Validity Research provides a tailored approach and unique blend of innovative qualitative & advanced quantitative research. Our multi-lingual recruiters have expertise in healthcare ranging from specific verbiage to appropriate incentivizing based on specialities

Industry Experience:

Validity Research has deep knowledge in the following

Arthritis
Cardiovascular disease
Asthma
Insomnia
Depression
Diabetes
Osteoporosis
Erectile Dysfunction
Urinary Incontinence
Cancer
Multiple Sclerosis
HIV / AIDS
Ulcers

Public opinion research is one of the most effective tools available for understanding the public. It helps identify target audiences and guide communications strategy. Validity Research has years of experience conducting this type research in a scientifically valid manner. We have executed precision results to policy makers at all levels of government in both Canada and the US. We help our clients better understand very specific segments of the population and our work has been published in very prominent publications across the globe.

Our in-house interviewers are well-trained to conduct B2B research with respondents from various industries and sectors. We know how to navigate through gatekeepers and use the correct terminology when speaking to B2B respondents.

Some of our major targets when it comes to B2B research include:

C-Suite Executives
IT Decision Makers
Finance Decision Makers
Sales Executives
Small Business Owners
Admin Staff
We develop tailored strategies to meet our B2B client needs, assess customer satisfaction, and develop their brands and products accordingly.