Leading With Nice

Meet Sam—the creative engine behind so much of what you see from us. 🎨📸

From livestreaming Sunday services at Causeway Coast Vineyard to crafting logos, websites, and the occasional animated flourish, Sam’s spent over a decade bringing ideas to life across industries.

He calls Northern Ireland’s stunning north coast home, where he lives with his wife Alyssa and their joyful (and very fluffy) Newfoundland, Scotia.

If you’ve seen something smart, sharp, or scroll-stopping from us lately, chances are Ara had a hand in it. 📣✨

With a heart for community and a mind for strategy, she’s been behind the scenes helping women’s foundations boost their presence—and now she leads our marketing efforts with that same purpose-driven energy.

Originally from Nigeria and now soaking up Toronto life, Ara’s the type to discover the coziest café on a side street and be halfway through a novel before you’ve finished your latte. ☕📚

We’ve set up shop at COCA!

Come say hi to Leading With Nice at our booth at the COCA Conference in Mississauga! 👋

Whether you’re here for snacks, strategy, or some signature dad jokes, we’ve got you covered.
✨ Let’s talk about how clarity cures frustration—and how you can connect more deeply with the students you serve..

Swing by, scan the QR code, and enter to win an iPad!

“StoryBrand Experts.”

Cindy Bodach from Muskoka Woods says it best:
“Leading With Nice brought immense clarity and helped us create high converting customer and recruitment messaging.”

Want the same results? Let’s chat.